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This final phase of ongoing search engine optimization requires a sustained effort to build a reliable collection of quality inbound links (back links) from web sites that are not necessarily competitors but are related in theme or services and products offered.

Free for All (FFA) link farms sole purpose is for exchanging as many links as possible with other websites regardless of quality, theme or content. The potential for links from what are considered "bad neighborhoods" websites will hurt web site pagerank as well as give SPAMMERS opportunity to harvest emails.

Before submitting websites for link exchanges or submitting to directories, indexes and search engines is to set up an email account for all link requests and confirmation emails from submitted directories. If possible, display your email as a graphic or use an email filter to scramble the address so spambots will not read it correctly.

LineCraft at http://www.linecraft.com/extensions.php is a company that provides Dreamweaver free or paid commercial extensions. Two of the free extensions that are very useful are the Hide Email (Behavior) and Add to Favorites (Behavior).

It is also advisable to read the web site "terms of service" and "privacy policies" web pages to confirm that if they email you, there is an unsubscribe option. Most free submission websites do require confirmation via email and will occasionally send ads about ongoing offers. It should not result in unexpected floods of unsolicited advertising from unknown senders. Web sites such as these should be reported.

A free online Google PR, Alexa Rank and backlinks checker tool is available at In The Link Freelance Web Design and SEO Development Services.